One of the reasons I love blogging is that it keeps me continually on my toes and learning. Learning not only about technical stuff to do with the internet but also how to be a better human being, because ironically although blogging means being holed up alone in a room with a computer for long stretches of time, at the root of it all it’s really all about connecting with other people and helping them achieve their dreams or get over their worries.
I know that some of you Lifestylers aren’t bloggers, so as usual on Bloggie Friday I’m going to direct you to a post not connected with blogging. As some of you might be planning trips to Europe this summer I’m thinking holidays 🙂 So how about 10 Tips for long haul travel
Back to Blogging
If I were to be derogatory, I’d say blogging can be about trying to be the most popular person in the playground, but then I’d refute this by saying that there is plenty of space in the blogosphere for everyone. Ordinary or non-famous people create communities of extraordinary characters, in fact there are so many different individuals without thought leaders for their particular cause, dream or problem, who would jump at the chance of belonging to an online tribe.
We’re not alone
At my age I’m far too ancient to be competing for attention in any popularity stakes; I’m just ordinary but I enjoy being the best version of me that I can, and if what I discover in my own quest to stay healthy, happy and stylish helps others, then my day is made.
“We all feel average, ordinary, even out of our league at times. We all feel these things. But we’re not alone.” Darren Rowse
Who do you serve?
I love getting up everyday to work on my blog, and hopefully provide my readers with posts which pique their interest and either give them something to think about, something to entertain them, or something they will find useful. The community developing around Lifestyle Fifty is a fun group of interesting women over 50 all keen to keep on looking good and feeling great as they age, some of them are bloggers, others are looking at finding creative ways to fill their time as they approach retirement, some want to find ways to keep and stay fit and healthy, while others want to reinvent their style.
These are the people I try to serve, and it feels great for me to rock up every day, because I enjoy what I’m writing, and hopefully this joy comes through in what I publish.
As you’re reading this, are you thinking about who you serve?
You’re invited to a party!
Nikki Parkinson has likened the Blogosphere to a big dinner party. You are essentially inviting all these people over to your place where you’re seeking out connections and starting conversations. “The crux of everything I do is to make connections every day,” says Nikki. “I don’t look over the fence and compare who has more food at their tables, but rather just keep on feeding my dinner party guests.”
Nikki writes for a woman’s audience and offers style tips for real women at the very popular, Styling You
If you think about your blog as a dinner party, you could take this a step further and think about how you talk to people – are you funny, or serious, or caring, or philosophical? And is this tone carried through in everything your write, because it will be something readers become used to and look forward to returning to. Nikki says that although your primary voice should be the main one you use it’s also okay to have a secondary voice and a surprise voice too.
“It’s okay to switch it occasionally – for me my primary voice is inspiring, my second voice is thought provoking and my surprise voice is funny.”
10 Blogging Tips to Surprise and Delight your Readers
My take from all of this is that it’s important to keep on surprising and delighting your readers and they will thank you for it. So how else should we be doing this?
- Listen to the comments you get, and write posts around those comments.
- Create simple challenges your readers can follow along with you.
- “If you want to change someone’s life start by changing their day first.” Pat Flynn, Smart Passive Income
- Give back to your readers – Giveaways, manifestos, free eBooks, reply to their emails and comments
- Keep on thinking, “How can I be useful to my readers and make a difference to their lives?”
- Give your readers what it is they want to read.
- Create posts which make people think, “Me too! I’m not the only one who thinks like this!” Chantelle Elim – Fat Mum Slim
- Find out where your audience hangs out on social media and tap in to what they’re talking about.
- There are lots of blogs out there, but what’s going to make yours different is you. So be yourself.
- Get over yourself and get blogging. You have to be pro-active because sadly waiting for unicorns won’t cut it. The more you write, the more tuned in you’ll become to what you love writing about and what your audience wants to read.
So that your blog posts can become even more targeted to your demographic why not have a think about, and then answer the following …
- Who is your ideal reader? Age – Sex – Interests – Profession
- Who is your current reader? Age – Sex – Interests – Profession
- What do they struggle with or dream about?
- What voices could you (or do you) employ to delight your readers?
- How else could you surprise or delight them?
Does Lifestyle Fifty either surprise of delight you at times? I’d love to know your thoughts.