In Blogging Tips

Happy Friday Lifestylers, and welcome to a brand new regular series for anyone who’s either a blogger or regularly on social media like Facebook.

Bloggie Friday is the place to ask any burning questions you might have about blogging or social media, and hopefully learn some new tips or perhaps just be reminded of things that you’ve, err,Β  conveniently forgotten πŸ˜‰

Blogging Tips on Fridays

If blogging and social media aren’t your thing then I’m going to send you packing to something you might like better – and today that is:Β  How to Choose Travel Clothes and Rock it!

The Magic of Meaningful

I was reading a fabulous book the other day called The Story of Telling by Bernadette Jiwa.

Here’s a quote: “The newspaper delivery van still drives up our street at 4am on Saturday morning. You can hear the rolled, plastic wrapped weekend edition thud onto the neighbour’s lawn as the driver takes aim from the window. And even at 4am you can’t help wondering if this service will be meaningful to enough people to last another year. How does this matter in a world where a new story broke before the ink was dry and while the delivery driver slept? The answer is clear and yet the presses are kept going.”

Big Shift

Since I started blogging about 5 years ago, the online world has changed drastically. Dare I say that blogging has matured, the old ‘gung-ho’ ways have been replaced by new sophisticated or disruptive ways of doing things in the digital world, and to tell you the truth it’s hard to keep up.

New apps, new plugins, new technologies and new ways to do business online are always vying for our attention as we strive to maintain our blogs and inform or entertain our readers.

What is true is that the world is changing faster than we can bat our eyelids and whatΒ  was relevant a few years ago has shifted.

Relevance is so important

Whatever job you’reΒ  in, but especially if you are engaged in any kind of internet marketing like blogging, then there is one question you need to keep asking:

Is what I’m writing still relevant to my audience?

Or have they moved on, perhaps. You know, they might not want their milk delivered anymore. If you’re blogging about food and wine or travel or whatever, keep looking for new trends and remain relevant with popular thought.

Staying meaningful I think is one of the best ways to keep people reading your blog. You need to provide ‘the place’ where your readers want to go because they still need the help, services or advice you offer. Or they want to stay with you on the journey you’re on.

Blogging Tips and Social Media Tricks

Which is why I’m adding Bloggie Friday to the mix, because so many of you lovely Lifestylers have either started blogging or are bloggers already. Not all of you, but some of you, and I think more may follow because I’m always being asked to provide tips.

Small and relevant = good

One of the things I learnt from Darren Rowse at the recent Problogger Event in Perth is that it isn’t always the blog with the biggest readership that scores. Quite oftenΒ  smaller blogs with fewer readers are even more successful.

And I think probably that they are the ones which provide a warm and welcoming hearth with meaningful and relevant advice.

What do you think?


  1. Think how you could provide more meaningful and relevant content for your readers.
  2. Write down your five most popular posts of all time. (Check out on Jetpack or Google Analytics statistics)
  3. Can you see a trend?
  4. Write down five posts which have received little or no traffic.
  5. Can you see a trend?
  6. If you can’t reply “Yes” with conviction to these trends then pop over to Survey Monkey and compile an easy 5 question survey to ask your readers.

If you’ve written a post about blogging or social media, please do join in the linky below. And please remember to link back to this post won’t you?

Blog Hop Blogging Tips and Social Media Tricks Linky

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Showing 14 comments
  • Reply

    Fabulous tips Jo. For me I find focusing on giving the reader what they want keeps me inspired and looking at the analytics makes sure I can course correct if I go too left field. which is often because I have the focus of a frog lol xx

    • Johanna

      Yes, giving the reader what they want is the most important aspect Sonia, and so Yay for analytics. I do feel that writing with passion and about our passions need to align in a sort of magical way to bring it all together. Thanks for your kind words today πŸ™‚

  • Kathy Marris

    I think you are right Jo. However you still have to write what you are passionate about, otherwise you run out of steam. I know I have lost readership since I started blogging about travel. It appears that good old simple life is more popular with my readers than following my travels. I do like to write about both topics so I’m trying to mix it up a bit so I please everyone. Do you think this is wrong?

    • Johanna

      No I don’t think that’s wrong Kathy. I think it’s always a case of trial and error. Sometimes it’s good to introduce something new but if you find it’s not working then it’s okay to change tack too. Readers with either tell us what they like or don’t like, otherwise Analytics will πŸ˜‰ If you love writing about travel and want to keep it in, then I’d say introduce it on the same day each week/month, so that people get used to it appearing on that day and can either click through to read it or not, and those who aren’t interested will know that it’s not something that is going to ‘take over’ from what they really come to your blog for.

  • Rae

    Hi Jo great post for those who are looking to grow a blog xxx

  • Janet aka Middle Aged Mama

    I look forward to following this series Jo!

    • Johanna

      Great! So glad Janet πŸ™‚ and thank you x

  • Maxabella

    This is so true – meaningful, useful content is the aim. I find that knowing who your “ideal reader” is helps a lot. Write it for them. x

    • Johanna

      Thanks Maxabella πŸ™‚ That’s a great tip too.

  • Christina @ Hair Romance

    Great exercise Jo, it’s funny how we can often ignore the most popular posts and trends on our blog because we’re focused on another area. Curly hair is my most popular theme and I was hardly writing about it. That’s changing now πŸ™‚

    • Johanna

      Thanks Christina. I know, sometimes things sit right under our noses and we refuse to look at them, hey!

  • Joanne McIntosh

    Great idea Jo – thank you! Will be reading with interest now that my blog has finally happened!
    Wishing you all the very best with your move to Perth. X

    • Johanna

      Thanks so much Jo πŸ™‚ It has begun! And you, seems like it has beguneth too! Yay! Onwards πŸ™‚ I hope I can remain relevant with the tips each week for you πŸ˜‰

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13 Blogging Tips for Irresistible Content