In Categories, Fashion and Beauty

I love a pretty frock. Especially if it’s easy to wear and doesn’t need ironing. Let me introduce you to fashion designer Leona Edmiston who designs the most gorgeous range of women’s frocks and dresses.

I often click through to Leona Edmiston dresses when I’m in the market for something new because I know I’m going to find a lot of dresses I like, but more than that, styles which I’ll wear again and again without having to think too hard.

Do you know what I mean? I have some clothes which sit in my wardrobe and wait for ‘best occasion’ or I’m put off because I tell myself,, “I’ll have to suck my tummy in to wear that,” or  I think, “Nah, too hard, it will need ironing when I wash it.”

Those are not the thoughts I have about my Leona Edmistons.

Scroll down to the end of this post for details of FREE SHIPPING on purchases just for Lifestyle Fifty readers.

Leona Edmiston Ruby

What I love about this Harmony Dress in the Ruby range is that it fits so well without being tight on me, and it’s flattering because it hides my lumps and bumps, and I really like the design. Best thing? I bought it in a sale at a big discount – I paid just $125 which for designer wear I consider wonderful.

Leona Edmiston

Also, it looks great with a pop of added colour like my old pink jacket which I’ve had for years.

You could dress it up with black shoes, or tan shoes, or perhaps even pink shoes, but I’ve chosen to wear it with new season tan FRANKiE4 boots because, well, it’s Autumn as I write – and I’m a sucker for boots. (Yikes! I don’t dare let on to Dave how many pairs of ankle boots are hiding in my wardrobe.)

Leona Edmiston dresses

If you look online there are all sorts of styles, designs, colours and fittings to suit any body shape. I really like that about Leona’s designs. Whatever your shape, there will be a style to highlight the parts of your body you like and downplay the bits you perhaps would rather hide.

From long to short, to long sleeved or short sleeved to v-neck or round neck, shirt dress, cocktail dress, work dress or Le-Weekender you name it, you should be able to find it.

I just love the styles: Harper, Belinda, Thalla and Kristen below. Such diversity.

Leona Edmiston

Please PIN these images if you’re on Pinterest – Happy Pinning!Leona Edmiston

Leona Edmiston Sale


For Lifestyle Fifty readers – receive FREE shipping on purchases (valid until 10th June 2017)

Be quick! The sale ends this week.

Check out the Leona Edmiston designer styles at great prices online HERE at Leona Edmiston

When you’ve chosen your dress, enter the code ‘FREESHIP’ at the checkout, and NAB yourself a stylish bargain.

About Leona Edmiston

They say Leona’s the doyenne of Australian Fashion design. Her designs have been  gracing the catwalks, workplace, red carpets and homes of the world for over 30 years.  Her styles ooze easy glamour.

While Leona rules the creative side of the business her husband Jeremy Ducker runs the business side.

The Leona Edmiston team works with Leona and Jeremy at their stylish showroom, studio and headquarters in the heart of Sydney’s garment district, Alexandria. The brand is further supported by a team of sales staff at her 26 stores, providing a friendly and fun atmosphere. There’s also a tech-savvy support team behind the online boutique and dedicated sales staff to ensure you enjoy the same quality experience and service online as ladies receive in our boutiques.

Leona was awarded the InStyle Women of Style Fashion award in 2014. She received the Walk of Style plaque in 2015. Leona Edmiston was inducted into the Business Woman’s hall of fame in 2016.

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Showing 18 comments
  • Jo

    I love my couple of Leona frocks. She really knows how to dress women – and in my case, women with curves…& a lot of them. By the way, you look sensational. #TeamLovinLife

    • Johanna

      They are also so easy to wear aren’t they Jo?

  • Maya Light

    Dear Ladies, we have a FB group that is all about Leona dresses! Please feel free to join. It is not about selling dresses, more of sharing your pictures, tips, talking about purchases etc.

  • Reply

    I LOVE these dresses!!!!
    You look sensational by the way. That dress is gorgeous on you.

  • Life Images by Jill

    Frocks look so great on you Jo. Not so much on me though. (I hate my knees these days….) and longer dresses just make me look frumpy.. Perhaps I’d better click on the link to see what Leona Edmiston have on offer.

  • writeofthemiddle

    I love Leona Edmiston dresses too! That one looks great on you Jo. Love it with the Frankie4 boots! 🙂 #TeamLovinLife

    • Johanna

      Hi Min, thank you 🙂 Seems like I’m uncovering a fan club here 🙂

  • robjodiefilogomo

    I think dresses are the best, Jo!! Of course, they tend to be my go-to since summer is right around the corner for us!! I’ve decided this is the summer of dresses because I love them so much!

    • Johanna

      Hello Jodie, ohh enjoy summer and pretty frocks and dresses on your side of the world. We are heading into winter here 🙂

  • seizetheday20

    I have a couple of Leona Edmiston dresses and I love them. Will have to check out the sale! 🙂 #TeamLovinLife

    • Johanna

      Hi Lyndall, Yes check out the sale – there are some fabulous dresses at fabulous prices right now.

  • Reply

    I love the dress that you’re wearing, especially with the pink jacket 🙂

    • Johanna

      Thank Janet 🙂 That old pink jacket has been a constantly dependable piece of my wardrobe – I’m expecting my Leona Edmiston frock to be the same.

  • leannelc

    It looks gorgeous on you – I’m tall so it would be a bit short on the thighs for me, but that doesn’t mean I can’t admire it on someone else 🙂

    • Johanna

      Hi Leanne, thank you 🙂 I’m not sure it would be too short on you – the models have really long legs and it sits about mid thigh.

  • Bernadette Durrell

    HI Jo, I too am a Leona Edmiston fan. It’s always great to find a designer that caters for different bodyshapes and tastes.

    • Johanna

      Hi Bernadette! I agree, and it’s so nice to find a designer who designs for real women, and not just tall, skinny model-types 🙂

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