Fashion & Lifestyle for Women Over 50
Lifestyle Fifty is a mature woman’s guide for looking and feeling great after 50.
For 8 years this blog has provided advice and inspiration on topics about fashion, style and wellness as we age, to help readers improve both their sense of style and their confidence.
Whether you’ve lost your style mojo, or you need ideas to help you look and feel a little younger, you’ll find appealing posts to help you live the good life as you age.
A friendly me-to-you voice, and cheerful everyday photos (not drawn from the Parisienne fashion runways) helps readers identify with women their own age who are dressing to look and feel great.
Jo looks out for fashion brands that cater for older women seeking style and comfort. She also presents thoughtful recommendations for fashion items, books and travel.
Dig deep into Lifestyle Fifty and you’ll find travel inspiration, blogging advice and posts by other well-known women bloggers over 50 helping you build a purpose driven, adventurous, and fashionable lifestyle.
At heart Lifestyle Fifty is dedicated to women over 50 wanting to look good, feel good and have adventures as they get older.
Nurture your fashion sense, indulge in feel good healthy pleasures and enjoy all that’s on offer at Lifestyle Fifty.
Feel Good, Look Good and Have Adventures!
We’re Feisty, we’re Funky and we’re most likely Over Fifty. But do you know what? We are so Not invisible!

Hi, I’m Jo and I’ve been a freelance lifestyle and travel writer for over 35 years. I started blogging in 2010 to help empower women over 50 to look good, feel good, have fun, make a difference, stay healthy, remain stylish and have amazing travel adventures.
I’m well over 50 (yikes!) but I’m still young at heart. I love walking, cycling, travelling, buying clothes and trying to eat healthily. That’s not to say though that I’m not an amateur wine taster and a professional chocolate eater 😉 Well, my motto is be good most of the time and still enjoy the occasional treats.
I’ve lived in 11 different countries with my geologist husband, David, and my two now grown up children.
We’ve travelled the world but now call Western Australia home.
In a different life I grew up in Devon, and then worked for magazines and newspapers. Now I publish Lifestyle Fifty and The ZigaZag Mag, and run writing and blogging workshops.
Fashion, Travel, Health and Beauty.
On Lifestyle Fifty you’ll find posts about how to keep fit, look stylish, have fun and do good too. It’s all about being Remarkable as we get older and making sure we have adventures too.
Fashion Essentials for the Style You Crave!
I’m lucky to work with amazing people and receive many emails from wonderful readers. You can read what people are saying on my testimonials page Here.
I collaborate with fashion brands to introduce you to fashion essentials for the style you crave, and I partner with travel companies that deliver outstanding experiences for mature age travellers.
Lifestyle Fifty has been acclaimed as one of the best lifestyle blogs on the planet 😉 and is one of the top lifestyle blogs in Australia and New Zealand.
Lifestyle Fifty, is a torchbearer for older women who want to embrace ageing fabulously and navigate getting older healthily, gracefully (and disgracefully) but always in style.
For Fun, Feisty, Funky Women
If that sounds a bit like you, then let’s not lose touch – hop on the Lifestyle Fifty train and sign up for the Newsletter and receive regular email letters from me containing all the new posts, along with great ideas and inspirational thoughts that won’t be posted on the blog.
If you’re aiming for a healthy lifestyle and want to read blog posts full of style tips, healthy living tips and travel inspiration then Start Here
Thank you for joining me. I hope you’re going to have fun. I know I’ll love hearing from you in the comments section.