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I was chatting to one of the lovely people at Millers the other day who was telling me that over the years, Millers have struggled to find mature models through the usual casting agencies.
“We’ve always wondered why this age group are so under-represented. Particularly when we see so many beautiful women in our stores,” she told me.
And I get that. In society, culture, fashion and advertising the mature woman is often overlooked – who hasn’t felt invisible at some stage whether it be going for a job or at an event or just in the world at large?
We are bombarded with images of youth and tight skinned, long limbed nubile nymphets in the media but very few women who look like like well, err, us, as we do now, middle aged (and beyond) still looking gorgeous in our own way – just not in the way the youth-centric press would like us to.
As part of the Seeing Me Project, Millers have chosen real life women to feature in the campaign and if you scroll on down you’ll find links to the video, which I think you’ll agree is really fun and heartening too.
3 Different Looks from one main item
I was invited to select some clothes to show how very in tune Millers are with our needs for style and comfort. I decided to base three different looks around … A) Mid calf Capri pants and B) An easy to wear dress to show not only how versatile and well matched Millers clothes are, but also to highlight how different you can look quite easily with just a few small changes.
Most of the selected items are new season items and you can find them in-store or on the website, while one or two bits and bobs, like the grey T, scarf, black boots and grey sandals are from previous jaunts to Millers. It’s great how previous season garments match up with the new season offerings.
Which look do you like best?
You might also like: What to wear for Long Haul Travel and How to Wear Ponte Pants and Look a Million Dollars
If you want to ‘get the look’ or just have a look-see here’s where to go – just click on the Shop Now button below – make sure you’ve got a cuppa to hand! You could be here quite a while!
Seeing Me Project
Anyway, Millers have come up with a great project called Seeing Me, which you could get involved in too if you want to.
“We decided to take matters into our own hands and cast women ourselves. We reached out to our women through a Facebook competition and we were blown away by the responses. Our new campaign is called ‘Millers & Me’ and it’s where we showcase our real customers. We wanted our women to feel proud of who they are, and who they’ve become.”
The Millers Seeing Me Project celebrates the mature woman.
“Our women have raised families and supported them. They’ve given love and life. They’ve given everything. They’re stronger than they realise, wiser than they know and more loved than they could ever imagine. Our women are amazing. And they deserve to be seen and celebrated!”
Want to take part?
Pop over to Millers Seeing Me and check things out. Who knows you could be one of the new faces of Millers. I’m not joking.
Disclaimer: This post contains an affiliate link and items marked with an * were gifted for editorial consideration as per my Disclosure Policy.
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