I don’t know about you, but I love lipstick. A dewy dab of vibrant colour does wonders for my face. It brightens me up, makes me feel better, and I might even put it on my cheeks for a bit of extra glow too. So you ask, what is the best lipstick for over 50 women? How do you choose the right lipstick? Should you choose matte or gloss? What lipstick colours are best for you? There are so many lipsticks to choose from.
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What is the Best Lipstick for Women Over 50? Things you didn’t know you didn’t know!
Women have been wearing lipstick for centuries. It’s history dates back to around 5,000 years ago. It started as a way to show wealth and social status but now it is used for many other reasons. It’s used to provide color, texture and protection to the lips.
Finding the right lipstick shade can be difficult. But, there are a few things you can do to make the process a little easier.
Consider what color your skin is, and what color you want your lips to be with lipstick on them. Depending on your base lip colour, different lipsticks will not look the same on everyone.
Do you have light, dark or olive skin colouring? Certain colours really do go better with different skin types.
Consider the shape of your lips, and whether or not they are dry or oily. If your lips are thinning then you might need a plumping lipstick. If your lips are dry, look for lipsticks that will moisturize them like lip balms or lip glosses with SPF in them. If your lips are oily, look for matte lipsticks that will absorb excess oil from your skin so that it doesn’t transfer onto the lipstick and make it look blotchy on your face.
My current overal personal favourite lipstick is “Powerlips Duos” that come in a number of gorgeous shades. Check them out here.
Jo Castro

The Complete Guide to Lipstick Over 50 and How to Find the Best Shade for You
If you’re a woman of a certain age who wants to find the best lipstick to wear, then this guide is here to help.
In this post we’ll focus on various different lipsticks, the benefits of wearing lipstick over 50, the best color lipstick for over 50, what to look for in a lipstick, and how to find the right shade for you.
We’ll look at some of the different types of lipsticks, such as these below. From the standard gently pointed lipstick-stick, to small wands, flat top sticks, long lasting lipsticks and glosses.
From the more traditional doe foot lipsticks, to wands, to chubby sticks, and squeeze tubes, there’s a lipstick applicator to suit every woman.
The best shade of lipstick for you is one that complements your skin tone and eye color. Women with fair skin tones should try colors like red, pink, or peach while women with darker skin tones can choose from a wider range of colors like purple, brown, or deep orange.
Lipstick can make you look younger and feel more confident, in fact the right lipstick colour is a powerful tool to have in your make-up bag.
Firstly it can help plump up thinning lips. Not only that, but it can also make your teeth appear whiter. Thirdly it can just help you feel good about yourself when you step outside the front door to face your day.
Click here to see the Best Lipstick for women over 50 Overall
For more see the comparison table below
When looking for a lipstick, there are two important things you need to consider: color and texture.
The color should complement your skin tone, and the texture needs to feel comfortable on your lips and not bleed into the surrounding skin or fine lines.
Yes you can wear lipstick in a broad range of shades but you’ll probably find that ultimately you are drawn to a couple of shades you really love. So when you find the right lipstick color in the perfect shade I always say buy at least two – because you can be sure that as soon as you go back to buy it again the lipstick brand will have discontinued that shade for something new!
The top 5 products are also listed below to help you choose the best lipstick for an over fifty friend, or relative – and of course not least yourself.
Whether your skin has cool undertones or warmer undertones, or you want a lipstick designed to prevent dry lips, or you prefer something that has a luxurious, creamy texture, then this post will give you some tried and tested contenders.
Read on to discover the top lipsticks for women over 50, some product options for mature lips – and exactly why we’re recommending them!
Choosing The Best Lipstick For Women Over 50 – What to Look For
Lipsticks and Moisture
A great lipstick for older women will have a moisturizing formula that can help ensure fuller lips as well as adding color.
Any moisture-rich ingredients such as jojoba oil, shea butter or avocado oil – can help to ensure smooth lips rather than dry ones.
A cream formulation that moisturizes can also help cover any flaky patches on your lips.
Neutrals and Nude Lipsticks
A good lip product for an older woman to wear can have neutral undertones that enhance your natural lip and skin tones. Soft nudes and more natural lip colors can make aging lips look younger because they can give the illusion of more pout.
If you want long-wear formulas with staying power, then a neutral shade is a good way to go.
However they are tricky to find and tricky to wear because nude color lipsticks can wash out your lips or worse still make them blend into your cheeks and chin! You want to avoid making your skin look sallow, but you do want to brighten and uplift both your skin and lip tone.
When it comes to neutrals and nudes I always think it’s better to go for a shade that is just a little darker than your natural lip colour.
You could also choose to wear a neutral lip liner and apply this first to help your lips appear a fraction fuller. Then add a little clear lip gloss on top of the lipstick.
While different shades suit different skin tones, there are some neutrals that look good on just about anyone. Something with just a little peach or rosy undertone will suit lighter skin tones, while a nude with a touch of caramel can suit darker skin tones.
Investing in neutrals is a great way to complement any outfit too because these colours won’t clash or jar with your clothes. They will make your overall look appear both effortlessly classy, yet simple and polished all at once.
Lipstick Colors
The shades your chosen lipstick is available in can be like dipping into a box of chocolates, and some of the products in this guide come in up to 20 colors, while other brands might produce a particular range in up to 30 colours.
When it comes to price points, obviously if you choose the more affordable ones then you can experiment to find the right color lipstick for your skin, you wardrobe colors and any other personal preferences you might have.
When I’m buying online I like to choose a couple of different shades so that I can be sure one of them I’ll probably love.

When it comes to general guidelines, I always think you should stay clear of beige and orange tones as they can make your teeth look yellow.
Coral tones, pinks, and soft rosy colors can make your lips appear plumper, brighten up your skin and make your teeth appear whiter.
Very bright, hard, loud colors like pillarbox red and shades of maroon can make older lips look thinner, harder and more defined. They can also more easily bleed into the surrounding skin. Not a good look.
Matte or Shiny Finish
Finding the best lipstick shade aside, then comes the question of matte or shiny finish.
Matte finishes can dry out your lips and accentuate fine lines, but the best matte lipstick can offer full coverage and will often stay put for a long time too. You can always add a little natural lip gloss over the top of a matte lipstick for some shine.
Having said that, if your lips need a little more moisture then a shiny lipstick can enhance not only the feel of lips, but also give you a dewy look. This is a great idea especially for night time events. Precise application is required so that the lipstick doesn’t bleed into the surrounding skin via any fine lines on your lips.
Using a nourishing formula can also help to create a more youthful appearance. It will also have a comfortable feel and a smooth, creamy finish.
What Color Lipstick Makes You Look Younger?
So what sort of lipstick should an older woman wear to help make her look more youthful? The color lipstick you choose can make a big difference in how you look and feel.
Many people prefer lighter colors like peach, pink, or nude because they can be worn with any eye or skin tone. However, for those who are a bit more daring, there are plenty of bold colors that can make you look younger and rosy red (rather than pillarbox red) is one of them.
A lipstick that is bright and bold can make your skin look more youthful. But beware of colors like harsh reds and maroons unless you have dark hair and a dark complecion as they can wash you out otherwise.
Lipsticks that are shades of pink or peach can help to give your skin a healthy glow.
How to Make Your Lips Look Fuller
One of the biggest challenges for women over 50 is how to make their lips look fuller. Luckily, there are a few tricks that can help you out.
1. Choose lipsticks with pinky undertones, and avoid any lipsticks that are either too light or too dark.
2. Apply a lip liner first before applying lipstick to give your lips more definition and shape.
3. Use a lip plumper for fuller looking lips. I use this one. Put it on as the base layer, then add your lipstick color on top.
4. Add a slick of gloss to finish off.
Should I Use a Lip Primer?
Yes, always a good idea. Using lip primers and applying with a lip brush can also help to give your new lipstick staying power and a professional finish.
Best Lipstick for Over 50 Women – Comparison Table
Name | Features | Price |
Revlon Super Lustrous Lipstick | Cult classic is Fire and Ice, creamy, moisturising | Click here |
Estee Lauder Pure Color | Rich color, long-lasting, creamy finish | Click here |
L’Oreal Color Riche Original | Good value, hydrating, creamy, lots of colors | Click here |
Revlon Colorstay Ultimate | 12 colors, liquid lip, long wear, satiny finish | Click here |
Maybelline Ultimate Neo-Neutrals | Matte finish, 20 shades, rich pigmentation | Click here |
The 5 Top Lipsticks for Women Over 50 Explained – and One Extra!
The Cult Classic Lipstick
Revlon’s Super Lustrous Fire and Ice.
An old favorite as iconic as the little black dress.
Overall, Revlon lipsticks never fail to deliver on quality and diversity.
With 82 fabulous, fashionable shades, Revlon super lustrous lipstick offers a range of colors, so you are sure to find one that looks gorgeous on you! They are moisturising and, according to manufacturer’s guidelines they contain vitamins c and e for soft, smooth, sexy lips.
Pros:
- 73% Five Star Rating
- Not tested on animals
- High impact colour
- Moisturising
- Leading brand
- Great color selection
Cons:
- Vintage 40’s 50’s appeal. Not for you if you want a super modern look.
Best Red Lipstick for Mature Women
Estee Lauder Pure Envy Lipstick in Rebellious Rose
Estee Lauder is another reliable brand when it comes to mature skin. If you want the best lip color for over 50, then Rebellious Rose is right up there. It’s probably the best lipstick color for over 50 women who want to wear red because it’s a softer, more subtle red.
This lipstick is a great choice for mature women and you might find it available on Amazon at a great value price too.
Pros:
- 71% Five Star Rating
- Rich color
- Long-lasting
- Smooth, creamy texture
Cons:
- Prices vary on Amazon, so do compare
Best Creamy Lipstick for Older Women
L’Oreal Paris Colour Riche Original Creamy Lipstick
If you want a creamy formula, this one should deliver a smooth feel, and all-day hydration. Ingredients like Vitamin E and argan oil help add moisture to your lips.
These creamy lipsticks are generally available at a great price on Amazon. Could also be one of the best drugstore lipsticks, and often available at pharmacies or chemists.
It’s a good lipstick for mature skin and comes in a beautiful range of subtle and more bold colors, including beige tones, bright colors and also in a dark lipstick shade.
I really like Fresh as a Rose.
Pros:
- 71% Five Star Rating
- Great value for money
- Available at some drug stores and pharmacies.
- Vitamin E formula
- Lots of colors
Cons:
- Budget brand
Best Long Wearing Lipstick
Revlon Colorstay Ultimate Liquid Lipstick
Revlon has plenty of liquid lipstick colors for older ladies. If you prefer a bold lip or a neutral you’ll find plenty of choice.
The Colorstay Ultimate Liquid Lipstick is a little like a lip gloss, but Revlon says it’s designed for 24-hour wear. Rather than a sticky feel and shiny finish, this liquid lipstick has a satin feel and a smooth, comfortable finish. It’s designed to stay put even when you eat and drink too.
I really like the colours Miracle Mauve and Premium Pink.
Pros:
- 81% Five Star Rating
- 12 colors
- 24-hour wear
- Satin finish & smooth feel
Cons:
- Some shades are very bright
Best Colour Lipstick for Older Women
Maybelline Color Sensational Slim Lipstick
The slim shape of this lipstick crayon means it can be really easy to apply than a traditional shaped lipstick. The color pigments are designed to last, and you can pick between 20 different colors to find the perfect match.
Whether you want a natural lip color or a deeper tone, the affordable price of these matte formulas means you can experiment with various makeup products to find out what suits you best.
Check out the handy, Neo Neutrals lip and skin colour guide Here.
Pros:
- 70% Five Star Rating
- 20 shades
- Matte finish
- Rich color pigments
Cons:
- Not for you, if matte lipstick is not your thing.
Best Plumping Lipstick for Thin Lips
A plumping lipstick can minimize the appearance of fine lines, and this L’Oreal product helps to moisturize your lips, as well as help give your pout an instant volumized look. For added glamor, you can also add lip gloss over the top.
Try L’Oreal’s Rich Plump and Shine Lipstick
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We hope this guide has been helpful if you’ve been wondering how to choose the best lipstick when you’re over 50.
Ultimately I believe that as older woman, we can wear whatever we like! Of course there are shades that will enhance our complexion, but sometimes we want to stand out and be bold or outrageous when anything goes! There’s no need to be invisible as we age.
However, saying that, the best lipstick color for you is going to be one that compliments your skin’s undertone and your eye makeup – as well as your outfit.
Which Lipsticks Do You Like Best?
Please share your favourite lipsticks in the comments section.
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